German supermarkets are testing edible packaging for vegetables and fruits
As we announced in the article: THE END OF 2019 AND THE 3 BIGGEST MARKETING CHALLENGES 2020, more and more loudly this year will be heard about ecology. The problem of plastic polluting the environment is being publicized. It is not surprising then that some brands that know the upcoming trends and new customers entering the market (Z generation) as well as they are not indifferent to the state of the environment, are starting to test alternative ways of packaging products. An example of such activities are the German retail chains Rewe and Edeka, which use a spray, edible protective coating for vegetables and fruits. supermarkets are testing edible packaging
Lidl can already boast of the use of fruit and vegetable labeling with natural light.
Edeka uses the technology of the American concern Apeel Sciences, which produces an edible coating from vegetable materials, such as peel, seeds or fruit and vegetable pulp. The Edeka network uses this method to pack avocados and oranges.
On the other hand, the Rewe network has established cooperation with the British company AgriCoat NatureSeal, which produces an edible coating of sugar, cellulose and vegetable oils. Already in the brand’s supermarkets you can find avodako, oranges and mandarins wrapped in this way.
The “edible packaging” of both companies are neutral in terms of smell and taste.
supermarkets are testing edible packaging
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