Instagram trends you need to know in 2022

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5 Instagram trends you need to know in 2022

You are a marketer, or maybe you have your own private account. If so, you must know the changes that instagram introduces. Among them, among others return to the chronological arrangement of posts in the application, but not only.

 

The rest of the article is under the photos

Instagram trends important to marketers

TIK TOK is doing great, Generation Z has changed the channel and you can find it mostly on this channel associated with movies. What will this mean? Same thing that happened to Facebook. The young generation is moving to new channels until something they like more shows up, and the old channels are beginning to be filled with older people and companies. In marketing, this is the worst that can happen. Lack of power in young comers will cause the channel to die at some point. What does Instagram say? He does not give up, introduces new algorithms and announces changes in the new year to attract young generations and poison them. So what will be sitting on Instagram this year?

Instagram content chronological

This message is like a star from the sky for many longing for chronological Instagram. People who are fed up with the current way of presenting content on the main tab of the application will certainly be pleased with the return of the chronological feed.

It’s been a while since we made the drastic changes to Instagram’s news feed. And for a bit I mean over 5 years. In 2016, the platform, under the leadership of Facebook for a long time, introduced algorithms that adjust the order of displayed content to the user.
At first, they created terrible chaos, burying photos of average users with tons of material shared by celebrities and brands. It is true that this has changed over time and the algorithms have been a bit more refined, but the distaste still remains.

Many people wondered why the platform did not decide to provide users with a simple switch so that changing the display mode could be adapted to the user’s preferences. Twitter, for example, decided on such a move. Most likely, it was about the desire to increase the activity of influencers, which would translate into higher profits from advertising.

 

Instagram changes its mind

After several years of asking and waiting, a lot of people have forgotten what Instagram looked like with content sorted by date added. The website felt that this was a great time to offer users the old-new chronological display feature. What’s more, two new versions of the feed have been prepared to please everyone this time.
Adam Mosseri, Instagram’s CEO, announced on his Twitter that the testing of two new news channels has begun. After the changes, the content on the website will be available for viewing using three channels:
* Main – the current way of presenting photos and videos, based on algorithms, consisting of both materials from the observed accounts and those offered by Instagram,
* Watched – chronological order, content shared by all user-watched accounts,
* Favorites – a chronological order, narrowed down to the content added only by the accounts indicated by the user.
Changing the news feed will be done using the drop-down menu in the upper left corner of the interface. Currently, the Instagram logo is located in this place.

The new function should be gradually made available to subsequent users of the website. If all goes according to plan, it will be available to everyone by the end of the first half of 2022. Therefore, we are waiting patiently when changes will appear also in our country in Germany.

 

Easier sales on Instagram

It turns out Instagram is also working on making it easier to show and sell your products. This applies not only to companies, but also to influencers. In the coming months, we can expect the launch of a native affiliate program, thanks to which influencers will be able to seamlessly share recommended products, and at the same time earn money on affiliation. In addition, work is also underway to make the creators’ stores accessible to a wider audience.

Easier sales on Instagram

It turns out Instagram is also working on making it easier to show and sell your products. This applies not only to companies, but also to influencers. In the coming months, we can expect the launch of a native affiliate program, thanks to which influencers will be able to seamlessly share recommended products, and at the same time earn money on affiliation. In addition, work is also underway to make the creators’ stores accessible to a wider audience.

 

Instagram in 2022 like TikTok? More video.

Already this year, Instagram’s strategy was “more video”. The strategy for 2022 is ‘even more video’. There, at least, it follows from the words of the head of the platform, Adam Mosseri, who presented the direction in which Instagram will take next year.

There are three key areas:

* Video – Instagram intends to focus even stronger on Rolls as well as consolidate other video formats and possibly send IGTV into premature retirement. Adam Mosseri emphasizes that Instagram is no longer just a place to publish photos, but above all a video platform.
* Control and Transparency – Instagram will provide creators and users with new tools next year that will make it easier for them to “make Instagram their own”, block undesirable content and make it easier to display what they want. After the disastrous PR in 2021, Instagram also wants to be as transparent as possible when it comes to how algorithms and functions work.
* News – Facebook has long announced the unification of the messaging system between its services and there are many indications that this will happen in 2022. Adam Mosseri points to news as one of the key areas of Instagram, but does not explain how it will be improved. Unifying the platforms belonging to Meta could be a good lead.

 

Instagram is changing. Is it for the better?

Personally, from both the user’s and the creator’s perspective, I have tremendously mixed feelings about the changes. Of course, they are legitimate from a business point of view – if Instagram is to survive, it has to evolve, and the direction of the short video is the right direction when it comes to profit maximization.

But is it appropriate for users and creators? That is another story. Making videos, even silly ones, for social media requires a different skill set than creating photos. Not to mention the fact that watching short clips is a different experience to watching photos. I have no doubt that if Instagram invests so heavily in video, it will also reward creators for publishing videos, and “punish” them for publishing static pictures. This means that in 2022 Instagram may cease to be a platform for photographers for good, and they will have to look for another place. What? Nobody knows, because when it comes to the biggest social media platforms, there is no longer a good option for posting photos.

I wonder how many people agree with me and the fact that Instagram will change to an improved tiktok is a good change. It is hard for me to imagine myself browsing instagram as this is a place for talented photographers, with influencers and advertisements annoying.

It’s a pity.

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