Marcel Ostertag – a German fashion designer
Marcel Ostertag is a German fashion designer as well as the name of the fashion label he founded in 2006.
Ostertag began learning ballet at the age of five, went to the Salzburg State Theatre and later to the Vienna State Opera for 13 years. After he had to stop dancing due to injury, he briefly attended the Esmod fashion school in Munich and subsequently studied at London’s Central Saint Martins College, where he graduated with a bachelor’s degree in 2004 and won an award for his menswear graduation collection.
He completed the subsequent master’s degree in 2006. In the same year he founded his own fashion company, Marcel Ostertag GmbH in Munich. At the beginning, there was a cooperation with the Viennese designer Martina Rogy, whom he had met at Esmod, through two retail shops called Rogy & Ostertag in Munich and Vienna (closed at the beginning of 2008).
Ostertag showed his collections for men and women at London Fashion Week in 2006. In 2007 he won the Moët & Chandon Fashion Debut Prize in Berlin, which enabled him to participate in Berlin Fashion Week. There Ostertag was presented with the Karstadt New Generation Award in 2008. Ostertag discontinued his menswear collection in 2008; since then he has concentrated on womenswear.
In 2009, he entered into a cooperation with Karstadt for a fashion collection for the department stores’.
In 2013, he won the television fashion competition “Fashion Hero” on ProSieben; Karstadt subsequently bought his collection presented on the show. On 1 February 2016, Ostertag moved his company headquarters from Munich to Berlin. In February 2016, he showed his collections for the first time at New York Fashion Week. His participation was made possible by a sponsorship programme by DHL Exported in cooperation with the organiser of NYFW.
Ostertag attaches great importance to the label Made in Germany and therefore has his fashion produced in eastern Germany, and deliberately not abroad, for example in Asia.
Photos takenin Pop-Up Shopping Tournée – Munich.