Videoproduktion München – Video production Munich

Videoproduktion München – Video production Munich

HOW TO INCREASE YOUR VISIBILITY ON THE INTERNET WITH VIDEO?

MORE AND MORE COMPANIES USE EFFICIENTLY INTERNET PROMOTIONAL VIDEOS TO SHOW ITS PRODUCTS, STRENGTHEN THE IMAGE OF YOUR BRAND AND GET TO NEW CUSTOMERS.

When starting the adventure with video marketing on the Internet, it is worth paying attention to several important issues.

We’ve compiled the key elements that contribute to the success of an online video marketing campaign below.

Did you know that already a 15-second advertising film allows you to convey much more information than a written article that we would be able to read in 30 seconds?

YOUR VIDEO-MARKETING CAMPAIGN MUST HAVE A CLEAR DESTINATION.

When creating a promotional video for the Internet, we need to know “who” and “what” we are talking about. Before starting the film production, we must define for what purpose we create the promotional film. Is it supposed to be a film promoting our new products, our brand or a health campaign with our products?

The clearly defined goal of the video marketing campaign is also the certainty that the goal we set for ourselves is feasible. 

Video marketing on the Internet also guarantees a much more effective advertising message than other forms of advertising. However, we must remember that every promotional video of the brand we create must have a clear and fully understandable message. Let us empathize with the role of the viewer and try to guess all the intentions of the author of the film. Let’s consider whether the film will also be fully legible and understandable to others.

WILL MY ADVERTISING FILM CAUSE EMOTIONS?

Several years ago, in the production of advertising films, a clear and simple explanation was enough that the product works. Today, when the viewer’s attention is strongly distracted by many different stimuli, more than just a dry presentation of facts about a product is important in an advertising film. The viewer must be emotionally involved. It is the emotional load that triggers the first contact with the product. The more emotionally engaging the message we create, the more confident we can be of the effectiveness of the advertising spot we realize.

INTERNET VIDEO MUST BE DIRECTED TO THE RIGHT TARGET GROUP

The better we get to know our target group, the easier it will be for us to create the right advertising spot that will fully reach their subconscious. In fact, when creating advertising spots, we should more often refer to the subconscious mind than to their consciousness. The subconscious is the area of ​​our psyche that first makes purchasing decisions. Only later does consciousness enter, which tries to defend the legitimacy of the decision.

It is said differently for each target group. Another message will be effective for young people, another for 20-30 years, and another for people aged 50+. The closer we define our target group, the better the message we will be able to prepare for it.

ADVERTISING VIDEOS MUST CALL FOR ACTION

Clear and understandable to the point. The viewer who after watching our advertising film will not be able to indicate which product the advertisement was about, will not purchase this product.

So in this case we can’t talk about the effectiveness of the advertising film. An effective advertising film not only gives the viewer the emotional load associated with the product, but also calls for appropriate action. 

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Testymonial

We express our satisfaction with the cooperation with Clou Media. From the beginning of cooperation, the company has shown ingenuity, openness to our suggestions, a professional approach, reliability and timeliness of order execution. We are pleased to recommend the services they provide. This is our second film and will definitely be ordered next ones.