Neff – Xmas and family

Xmas and family

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This weekend I passed with my family baking cookies.  It was the last moment to prepare small gifts for our friends and colleagues.  On moments like these time slows down and you fully appreciate having people close to and around you. 

There is always time for wishes, but today I wish you that this last week before Christmas will pass quickly and you can hopefully embrace this precious time with your loved ones.

If it’s Christmas, it’s only with the family. If the holiday atmosphere is thanks to the Christmas tree and … radio hits. And if Santa Claus is just like the Coca-Cola ads!

 

The consulting company Deloitte presented the report ‘Christmas shopping 2019’, which examined purchases and expenses in the run-up to Christmas. Nearly 7.2 thousand people took part in the study. Respondents from eight European countries (Germany, Italy, the Netherlands, Poland, Portugal, Russia, Spain and the United Kingdom).

However, Christmas is primarily Santa Claus. Most people (up to 80 percent!) Identify his image with the one known from Coca-Cola ads.

What creates a festive atmosphere?

Holidays are not only these few magical days, but the entire preceding period filled with preparations. What makes us really feel the coming Christmas? For 70 percent Asked the most important is dressing the Christmas tree. But tradition is not everything. Almost half of the respondents indicate the appearance of Christmas hits such as “Last Christmas” performed by Wham!, Or broadcast television commercials with red Coca-Cola trucks (23 percent of respondents mentioned them).

E-stores are becoming more and more popular

As indicated by the Deloitte study, consumers are increasingly choosing shopping in e-stores because of the convenience of concluding transactions and attractive prices. According to the E-Shopper Barometer 2018 report, as many as 77% of consumers evaluate online shopping positively. The experience of the purchasing process is strongly influenced by the courier company that delivered the package. According to the aforementioned DPDgroup report, as many as 72% of e-buyers believe that knowing which company will deliver a parcel is important to them at the time of purchase.

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