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what is Pantone

What does coffee and Pantone have in common

Is it easy to find a topic for a new article?

Easily! Just get involved in social media and listen carefully to what squeaks in the grass, and squeaks a lot. In the occasion of the coffee color on the @MagnificentCafe user account on Twitter, there was a need to explain what the heck is Pantone and its colors.

So let’s postpone the blog’s strategy to the next entry, and today let’s expand the theme of coffee and colors.

What does coffee and Pantone have to do with coffee colors and an innovative identification system?

Every morning, almost everyone wakes up drinking more or less black coffee. Everyone has a different taste and different tastes, my knowledge is limited to my taste and color;) My coffee has the number 18-0933-TCX (RGB 129 91 55, HEX / HTML 815B37). I wonder how many people have understood what I am talking about. I’m sure all graphic designers, if you’re not, I’m explaining.


What is Pantone?

It’s not much about the founder of Pantone. It was Lawrence Herbert, who finished chemistry at the Hofstra University in New York, and in 1956 he was employed part-time at the Levine brothers who were involved in commercial printing.

Photo: Pantone (Herbert Lawrence)

In 1963, Lawrence began the process of realizing his dream to make life easier for millions of graphic designers. Again, we have a classic example of niche and demand.

Lawrence created an innovative system to identify, match and communicate colors, because he took into account that the spectrum is seen and interpreted differently by each individual. The result is the Pantone® Matching System® (PMS)

PMS it is a color standardization system that helps in identifying and matching colors. It uses the Pantone numbering system to identify colors, and thanks to this numbering system, the printer and other equipment manufacturers can match colors.

Pantone color numbers consist of a three- or four-digit number followed by a letter C, U or M (“coated,” “uncoated” and “matte,”).


Photo from Pantone: designer-fashion-colour






To help designers have different formulas. In the picture below a box full of polyester pieces of material with all the information assigned.


Photo Pantone: polyester-colour-pantone






This color matching system is very helpful in avoiding the incompatibility of colors between different types of print and digital media. PMS is the most popular and widely used color standardization system for maintaining color accuracy in all types of printed materials. It has been designed to work with any type of equipment used to produce color.

As you can see an amazing invention, only graphic designers can understand how large scale this is to facilitate.

Be sure to see a movie where you can see Pantone employees at work.



The color of the year

If you want to be up to date with fashion, design and trends, you should know that Pantone company annually sets the color that will bear the imagination of designers. Since 2000, Instytut Pantry Kolorow Pantone has been organizing secret meetings of “various nations’ color standards groups” twice a year, which is a closed door during long debates (yes I know, if you are not a graphic designer, do not think it’s normal;) choose this one, the best, the most perfect, contemporary requirements – the color of the year. For example, the color for 2013 was selected in spring 2012 in London, according to information from the Pantone website, it has been connected with the times. In 2011, you could read: “In times of stress, we need to lift our spirits.” Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues. ”

Click and take a look at the Pantone website and see for yourself which color was chosen in 2019

Also if you have few minutes read our article: WHAT COLOUR WILL BE FASHIONABLE IN 2019?

Calvin Klein – Extremely applicable Pantone system

In The New York Times (Click here) you can read the information that Sir Calvin Klein – an American fashion designer, has a Pantone sample with the color of his coffee to facilitate the work of his chef.


The ugliest color of the world – Pantone 448C

And do you know what the ugliest color is? Everyone has their own opinions and tastes, as well as other feelings about colors, but despite this, one color was found, which in the results of Australian scientists’ research was the worst. And it all began in 2012 when the federal government of Australia lobbied the change of the name of this color from “olive-green” to dark-brown. ” As it later turned out, the association of olive producers has opined to change it, because the name of the color may harm their business. Since 2016, after the researchers discovered that this may work rejectingly, the Pantone 448C began to be used in Australia on cigarette packs. Other countries soon joined Australia, such as France, the United Kingdom, Israel and Norway.

Below you can see a video on YT, which talks about these changes.

The color is extremely nasty and I think that many people would find a more accurate name. But if you are crazy or a graphic designer 😉 from the cigarette pack 😉 the color is available in the store and you can buy it here: CLICK HERE.



Everyone knows the colors, or maybe the simplest name. Everyone has their feelings about their liking and what colors mean. If we are preparing eLearning courses, it is worth remembering that not only do we have our preferences, but also our recipients, so it is worth reading a little about what feelings a student can have by using our Web-Based Training. At the beginning, it is good to know which color is the ugliest and therefore it should be avoided, or used skilfully, just as cigarettes did.

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