hottest color of 2020
What will be the hottest color of 2020?
For years, the company has been known mainly to specialists in the printing industry, but because of clever marketing it has become a globally recognized symbol of color.
The simple, understandable and very coherent visual language that PANTONE uses has contributed to this. It consists of a color placed on a white background, its PANTONE number 1 and a best brand logo. Currently, this theme is also used in a wide range of lifestyle products sold by the brand.
Every year, the American company Pantone chooses the color of the year from its sample book that best fits the trends in fashion, interior design and advertising. The color of the year 2020 is already known.
It’s a color called classic blue, which is quite dark, warm blue.
The color of the year 2020, or “PANTONE 19-4052 Classic Blue”, is a timeless shade that introduces peace and quiet, imitating the sky at dusk.
Justifying the choice, Pantone stated that it is a timeless, durable and elegant color in its simplicity. It appeals to the human need for stability, security and a firm foundation.
Is it suitable for indoor use? By all means, but like all dark, clear colors in excess can be a bit overwhelming. It is therefore worth keeping some caution when introducing it into the interior.
We are living in a time that requires trust and faith. It is this kind of consistency and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encouraging us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow communication.
The American company Pantone Inc is a global expert in the field of colors and a color research unit. He leads them systematically, their color system is known all over the world. Individual colors are defined based on a mixture of 18 pigments. Pantone specialists closely follow trends and